Award Categories – Asia e-Commerce Awards


1. Best e-Commerce – Financial Services

Recognises companies in the finance industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

2. Best e-Commerce – Lifestyle & Entertainment

Recognises companies in the lifestyle and entertainment industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

3. Best e-Commerce – Retail

Recognises companies in the retail industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

4. Best e-Commerce Campaign

Recognises the best online marketing strategy that engaged the target audience and maximised the e-commerce performance. Entrants must present quantifiable results demonstrating how the e-commerce marketing campaign successfully drove traffic and ultimately led to higher brand awareness and business growth.

5. Best e-Commerce Design

Recognises the best e-commerce platofrm that give users a truly seamless and intuitive experience through design/redesign/UX design strategies to satisfy customers’ growing expectations for an all-rounded platform that facilitates ease of use across multiple touch-points, and who keep up with the ever-changing context of the digital world.

6. Best e-Commerce Innovation

Recognises the brand that has integrated new technologies into their eCommerce platform to improve their customer experience in innovative ways. Entrants should demonstrate how they make use of technologies such as Augmented Reality/Virtual Reality/Voice Search or other new technologies in their eCommerce experience and how this resulted in increased sales/engagement with their consumers.

7. Best e-Commerce Strategy

Recognises companies which best used online platforms as a strategy to communicate brand image and offerings to customers. Entries must demonstrate how the platform/platforms, used alone or combined, offered a unique online shopping experience and contributed to business performance.

8. Best Omni Channel Process

Recognises the e-commerce process that successfully blurred the line between offline and online. Awards for this category will go to e-commerce businesses that provide shoppers with an integrated and seamless experience across platforms and between bricks and mortar and online storefronts.

9. Best Solution – Sales Lead Generation

Recognises the best lead-based campaign that has successfully met business objectives and targets by providing high-quality leads or sales through a cost-effective strategy. Entrants must clearly present the value of the leads which were in line with the business objectives.

10. Best User Experience

Recognises e-commerce platforms that drive e-commerce sales, increase consumer engagement and change consumer buying behaviour through a seamless in-platform experience with the most intuitive user interface, through elements such as the in-platform search engine, or the on-app interface.