Mob-Ex Finalists


1. Best Use of Mobile – Branded Content
AXA China Region Insurance Company
AXA Hong Kong & Macau
AXA BetterMe
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
The Hong Kong Jockey Club
Racing Touch App
Racing Touch App
2. Best Use of Mobile – Customer Engagement
AIA International
AIA Hong Kong
AIA Connect
Agency: Accenture Interactive, Greater China​
The Hong Kong Jockey Club
HKJC Online Funds Transfer Service
HKJC FPS and eWallet
Sino Real Estate Agency
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls
Agencies: REPRISE, Pontac Company, Gravitas
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Swire Properties
Cityplaza
Cityplaza Endless Rewards, Endless Joy 
Agency: Cymballe
3. Best Use of Mobile – Financial Services
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
United Asia Finance
“YES UA” Mobile App – “Click to Loan” Launch Campaign
5. Best Use of Mobile – Insurance Services
AIA International
AIA Hong Kong
AIA Connect
Agency: Accenture Interactive, Greater China​
FTLife
Embrace Change for a Better Future
Agencies: Havas Media Hong Kong, Havas Hong Kong
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
8. Best Use of Mobile – Property
Great Eagle Holdings
Wisdom of Living
Beyond Just Rewards @ Wisdom of Living
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
Sun Hung Kai Real Estate Agency
apm
WhatsApp O2O Optimization Campaign
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Swire Properties
Cityplaza
Cityplaza Endless Rewards, Endless Joy 
Agency: Cymballe
9. Best Use of Mobile – Retail
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
Sino Real Estate Agency
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls
Agencies: REPRISE, Pontac Company, Gravitas
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

11. Best Customer Journey
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales 
Agency: Sun Hung Kai Real Estate Agency
Sun Hung Kai Real Estate Agency
Tai Po Mega Mall
Tai Po Mega Mall's “Online Learning Is Fun” eLab Programme
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
12. Best Insight-Driven Mobile Campaign
Kimberly-Clark
Kotex
Blossom Me, Blossom Anytime
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
Sino Real Estate Agency
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls Freestyle Raffle
Agencies: REPRISE, Pontac Company
Sun Hung Kai Real Estate Agency
apm
WhatsApp O2O Optimization Campaign
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
14. Best Mobile-Based Launch/Rebranding
AIA International
AIA Hong Kong
AIA Connect
Agency: Accenture Interactive, Greater China​
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
15. Best Original Content
AXA China Region Insurance Company
AXA Hong Kong & Macau
Go, Goal! Liverpool Double Rewards
Agency: XGATE
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD North Pole Marathon 2020
Agency: Le Groupe Passion
Sun Hung Kai Real Estate Agency
Tai Po Mega Mall
Tai Po Mega Mall's “Online Learning Is Fun” eLab Programme
16. Best Result-Driven Mobile Campaign
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
Sino Real Estate Agency
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls Freestyle Raffle
Agencies: REPRISE, Pontac Company
Sun Hung Kai Real Estate Agency
apm
WhatsApp O2O Optimization Campaign
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
17. Best Use of Interactive Media
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
FWD Life Insurance
FWD MAX
FWD MAX Gamification Platform
Agencies: Cymballe, Kinetix Systems
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Olympian City & PopSquare
POP Gallery
POP Gallery – A New Retail Experience
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
18. Best Use of KOL
Price.com.hk
The First Price Computer Online Expo
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
19. Best Use of Mobile Integration
The Hong Kong Jockey Club
Racing Touch App
Racing Touch App
Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales 
Agency: Sun Hung Kai Real Estate Agency
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
20. Best Use of Social Media
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD North Pole Marathon 2020
Agency: Le Groupe Passion
Sun Hung Kai Real Estate Agency
apm
WhatsApp O2O Optimization Campaign
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
22. Most Engaging Mobile Campaign
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
23. Most Innovative Use of Mobile
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
FTLife
Embrace Change for a Better Future
Agencies: Havas Media Hong Kong, Havas Hong Kong
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
24. Most Innovative Use of Mobile Technology
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
FTLife
Embrace Change for a Better Future
Agencies: Havas Media Hong Kong, Havas Hong Kong
Hong Kong Museum of Art
Museum Visitor Experience Programme – Stamp By Me
Agency: Animae Technologies
K11 Concepts
Anti-Pandemic Campaign
Agency: Cosmose
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group