Asia Ecommerce and Acting Marketing Director
Lit is an entrepreneurial marketer passionate in building new brands, new business and new category trends, with experience in healthcare, skincare, personal care, homecare and pet care industry across Greater China, Korea and other Asia markets.
Lit is now leading marketing and ecommerce business at the Clorox company Asia region. In the last few years, she established the Clorox China Ecommerce business in pet care and skincare, and set up Asia Ecommerce team integrating onsite sales and marketing into ecommerce commercial capability. She also led the start up of the Clorox Korea branch office and brought in in multi-categories brands including Glad, Clorox, Ever Clean, Burt’s Bees to the Asian consumers. In 2019, she led Burt’s Bees to be the no.1 top of mind natural brand and top Lip balm in Korea.
Before joining Clorox, Lit was the Area Marketing Manager at GSK skincare division, creating sensitive skin segment and turned around pharma medical brands like Physiogel into top mass skincare brands in Hong Kong.