Director, Direct to Consumer
Lui Tong is a strategic entrepreneur who energises businesses through innovation and digitalisation. She currently leads Swire Coca-Cola Hong Kong to connect the world’s number one brand directly with consumers and to evolve with the new economy.
Her career includes establishing an impressive cross-border eCommerce network for Strawberrynet, the market’s leading beauty online store, as its COO of China and Global Business Development Director; helped launched renren.com; built PCCW’s integrated media arm, AdSociety; and developed NOW.com’s profile through JVs with top technology companies.
She also founded Jilian, and transformed the luxury lingerie business into one of the earliest global omni-channel businesses in 2006, and subsequently introduced the first commercialised AI mirror. Tong is a top 50 Innovative Retail Leaders in Hong Kong honoree.
Tong is the Vice-President of the Hong Kong Federation of eCommerce; President of the University of Washington Alumni Association in Hong Kong; Chairman of Tong Leung Tak Music Foundation; a member of Zonta Club; and member of the HK General Chamber of Commerce’s Retail Committee.