Mob-Ex Winners


Best of Mob-Ex – Brand of the Year
Mob-Ex Overall
East Point City x Landmark North x PopWalk
Best of Mob-Ex – Agency of the Year
Mob-Ex Overall
PRIZM Group
1. Best Use of Mobile – Branded Content
Mob-Ex Gold
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
Mob-Ex Silver
AXA China Region Insurance Company
AXA Hong Kong & Macau
AXA BetterMe
Mob-Ex Bronze
The Hong Kong Jockey Club
Racing Touch App
Racing Touch App
2. Best Use of Mobile – Customer Engagement
Mob-Ex Gold
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Mob-Ex Silver
AIA International
AIA Hong Kong
AIA Connect
Agency: Accenture Interactive, Greater China​
Mob-Ex Bronze
Sino Real Estate Agency
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls
Agencies: REPRISE, Pontac Company, Gravitas
3. Best Use of Mobile – Financial Services
Mob-Ex Gold
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
Mob-Ex Silver
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
Mob-Ex Bronze
United Asia Finance
“YES UA” Mobile App – “Click to Loan” Launch Campaign
5. Best Use of Mobile – Insurance Services
Mob-Ex Gold
AIA International
AIA Hong Kong
AIA Connect
Agency: Accenture Interactive, Greater China​
Mob-Ex Silver
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
Mob-Ex Bronze
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
6. Best Use of Mobile – Lifestyle/Entertainment
Mob-Ex Gold
The Hong Kong Jockey Club
HKJC TV App
HKJC TV App
8. Best Use of Mobile – Property
Mob-Ex Gold
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Mob-Ex Silver
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
Mob-Ex Bronze
Swire Properties
Cityplaza
Cityplaza Endless Rewards, Endless Joy 
Agency: Cymballe
9. Best Use of Mobile – Retail
Mob-Ex Gold
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

Mob-Ex Silver
Sino Real Estate Agency
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls
Agencies: REPRISE, Pontac Company, Gravitas
Mob-Ex Silver
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
Mob-Ex Bronze
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
11. Best Customer Journey
Mob-Ex Gold
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
Mob-Ex Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Mob-Ex Bronze
Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales 
Agency: Sun Hung Kai Real Estate Agency
12. Best Insight-Driven Mobile Campaign
Mob-Ex Gold
Sino Malls
Jetso & Live Everyday
Agency: PRIZM Group
Mob-Ex Silver
Kimberly-Clark
Kotex
Blossom Me, Blossom Anytime
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Mob-Ex Bronze
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
14. Best Mobile-Based Launch/Rebranding
Mob-Ex Gold
AIA International
AIA Hong Kong
AIA Connect
Agency: Accenture Interactive, Greater China​
Mob-Ex Silver
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
Mob-Ex Bronze
FWD Life Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign 
Agencies: DDB Hong Kong, Kinetix Systems
15. Best Original Content
Mob-Ex Gold
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD North Pole Marathon 2020
Agency: Le Groupe Passion
Mob-Ex Silver
Sun Hung Kai Real Estate Agency
Tai Po Mega Mall
Tai Po Mega Mall's “Online Learning Is Fun” eLab Programme
Mob-Ex Bronze
AXA China Region Insurance Company
AXA Hong Kong & Macau
Go, Goal! Liverpool Double Rewards
Agency: XGATE
16. Best Result-Driven Mobile Campaign
Mob-Ex Gold
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
Mob-Ex Silver
Sun Hung Kai Real Estate Agency
apm
WhatsApp O2O Optimization Campaign
Mob-Ex Bronze
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
17. Best Use of Interactive Media
Mob-Ex Gold
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
Mob-Ex Silver
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Mob-Ex Silver
Olympian City & PopSquare
POP Gallery
POP Gallery – A New Retail Experience
Mob-Ex Bronze
FWD Life Insurance
FWD MAX
FWD MAX Gamification Platform
Agencies: Cymballe, Kinetix Systems
18. Best Use of KOL
Mob-Ex Gold
Price.com.hk
The First Price Computer Online Expo
Mob-Ex Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Mob-Ex Bronze
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
19. Best Use of Mobile Integration
Mob-Ex Gold
Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales 
Agency: Sun Hung Kai Real Estate Agency
Mob-Ex Silver
The Hong Kong Jockey Club
Racing Touch App
Racing Touch App
Mob-Ex Bronze
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
20. Best Use of Social Media
Mob-Ex Gold
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
Mob-Ex Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

Mob-Ex Bronze
Sun Hung Kai Real Estate Agency
apm
WhatsApp O2O Optimization Campaign
21. Best Use of UX/UI Design
Mob-Ex Gold
The Hong Kong Jockey Club
Racing Touch App
Racing Touch App
22. Most Engaging Mobile Campaign
Mob-Ex Gold
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
Mob-Ex Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
Mob-Ex Bronze
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agency: PRIZM Group
23. Most Innovative Use of Mobile
Mob-Ex Gold
A.S. Watson Group
Watsons Hong Kong
New Digital Initiatives of Watsons HK Shopping App
Agency: EY Mtel
Mob-Ex Silver
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Mob-Ex Bronze
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
24. Most Innovative Use of Mobile Technology
Mob-Ex Gold
Hong Kong Museum of Art
Museum Visitor Experience Programme – Stamp By Me
Agency: Animae Technologies
Mob-Ex Gold
K11 Concepts
Anti-Pandemic Campaign
Agency: Cosmose
Mob-Ex Silver
AIA International
AIA Hong Kong
The Fight Against COVID-19​
Agency: Accenture Interactive, Greater China​
Mob-Ex Bronze
FTLife
Embrace Change for a Better Future
Agencies: Havas Media Hong Kong, Havas Hong Kong