Entry Submission

How to enter

Submitting your entries for the PR Awards is simple and completely online. The entry submission deadline is 12 June 2020 at 23:59.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

  • Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.

  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.

  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.

  • Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.

  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.

  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.

  • Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

Submission Deadline

12 June 2020 (extended)

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge (10%)
Judges will be looking for a clear description of the business or brand consumer challenge that PR was being asked to address; key statistics which help illustrate the scale of this challenge in more detail.

Strategy (30%)
Judges will be looking for a clear rationale for why you chose this PR approach, the core insight on which you focused your strategy, and an outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful.

Execution (30%)
Judges will be looking for an overview of how your strategy was implemented, the different tactics/mediums used within the programme, and the roles of these different tactics/mediums.

Results (30%)
Judges will be looking for the campaign’s bottom-line impact, notable changes to the stakeholders’ behaviour, clear evidence/metrics demonstrating the campaign’s performance, and a clear rationale as to why you believe this qualifies for a PR Award.

  • All campaigns and initiatives must have been launched or active between the eligibility period of 1 May 2019 - 31 May 2020. Entries should reflect results achieved during this period.

  • All categories are open to client-side marketers, domestic agencies or international agencies based in Hong Kong.

  • The campaign or initiative must have been conceptualised and implemented in Hong Kong or China for a market that includes Hong Kong or China.

  • Agencies are allowed to submit one marketing campaign for multiple categories. It is strongly advised that submissions are tailored to suit the respective categories.

Fees & Payment

HKD1,580 per entry

Entry fees are non-refundable. Trophy is not included in the entry fees.

Payment methods

Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

Terms & Conditions
  • Entry fees are non-refundable.

  • Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.

  • Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the website, trophy (presented on the awards night, should you win) and/or any other awards-related materials.

  • By submitting the entry, the entrants guarantee that all the works/information submitted are true and accurateMarketing magazine reserves the right to verify any information submitted in the entry.

  • Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Any changes made after submission will be charged 10% of the submission fee.

  • Also, please ensure that all details are submitted in ENGLISH only.

  • The judges’ decisions are final.

  • Without prior notice, Marketing magazine reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.

  • Finalists need to be present or appoint a representative to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.

  • Please refer to the full terms & conditions in the Entry Guidelines.



  • The entrant agrees that Marketing magazine or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of the PR Awards, in Marketing magazine, or for work lost or corrupted under any circumstances.

  • Any confidential information should be written in red font or highlighted in red. Any specific information or content in red font or highlighted in red will not be disseminated beyond the judging panel in any way.

  • The entrant otherwise grants Marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.


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