Public Affairs, Communications & Sustainability Director
The Coca-Cola Company
Florence Yu is the Public Affairs, Communications & Sustainability Director for Hong Kong, Taiwan, Macau & Mongolia of the Coca-Cola Company. She is responsible for the strategic management of the company’s reputation, corporate and marketing communications, sustainability and issues. She has led the communications and PR of several award-winning projects including the Bonaqua’s Water Station launch in 2018 and the Coca-Cola Share-a-Coke campaigns.
On sustainability, she leads the planning and execution of how to achieve the Company’s global sustainability goals of “World Without Waste” and works closely with various stakeholders to co-drive the related habit changes among consumers in Hong Kong.