Director, Head of Marketing (Hong Kong, Taiwan & Macau)
Kenny Sham is currently the Head of Marketing of LEGO leading Digital, Branding, Retail, Community & Theatrical content marketing for Hong Kong, Taiwan & Macau region. He is also one of the key leadership members in the APAC LEGO team leading the overall APAC marketing direction.
He has all-rounded experiences in both sales and marketing across FMCG, Healthcare and Toy industry in multiple APAC markets. Having worked across various Global brands, he has strong belief in creating powerful marketing campaigns by combining local consumer insights creatively with global brand story and convert the brand desire to real sales in virtual or physical retail channel.
On the personal front, he pays strong effort on building a stronger marketing community locally by sharing his marketing and branding belief in universities and industry conferences. He also places a strong focus on mentorship to develop the builders of tomorrow while also devoting himself on supporting NGOs that work on children causes and children rights.