Judge Profile



Sunshine Farzan

Group Head of Marketing and Communications
Tricor Group

Sunshine Farzan has held senior marketing roles at MetLife, American Express, Kraft Foods and Harte Hanks, and has worked in Mexico City, Sydney, New York and Hong Kong. She is currently the Group Head of Marketing and Communications at Tricor Group, a PE-backed professional services firm headquartered in Hong Kong, where she leads integrated marketing and communications strategy, planning, and campaign execution to accelerate brand awareness and client acquisition across 21 markets.

Before this, she was Chief Marketing Officer for MetLife in Hong Kong where she spearheaded the company’s most significant branding, marketing and digital efforts in its 20-year history. She also led the insurtech strategy, launching MetLife’s suite of digital life, health and accident insurance products, mobile apps and services.

Farzan serves on the APAC advisory board of the CMO Council and is a frequent contributor to the marketing industry and business media. She is an MBA career coach for leading universities in Asia. She holds an MBA from the Ross School of Business at the University of Michigan.


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