Winners


01. Best PR Campaign – Corporate Social Responsibility
Gold
7-Eleven Hong Kong & Macau, The Dairy Farm Company

Campaign: Give a Voucher, Donate a Meal
Agencies: Serif Communications & Design, Kids and Dogs, Boxing Promotions

Silver
New World Development Company

Campaign: Love Without Borders

Bronze
Mead Johnson Nutrition

Campaign: Stop the Silent Struggle – Postpartum Depression Awareness Programme
Agency: Ogilvy Public Relations Worldwide

02. Best PR Campaign – Digital Communication
Gold
Diabetes Concern Group

Campaign: Diabetes Heart Awareness Campaign 2019
Agency: PRPPL Consultancy

Silver
VANS APAC
VANS

Campaign: Musicians Wanted 2019
Agency: On Air Collective

Bronze
Verizon Media Hong Kong
Yahoo Hong Kong

Campaign: Yahoo App Launch
Agency: Above The Line

03. Best PR Campaign – Finance and Insurance
Gold
Prudential Hong Kong

Campaign: "Pulse by Prudential" Public Launch & FREE COVID-19 Protection for Hong Kongers

Silver
Manulife Hong Kong
Manulife

Campaign: Manulife Tax-Deductible Solutions Launch Campaign: Capturing unprecedented industry opportunities in a highly competitive environment
Agencies: FleishmanHillard, Weber Shandwick, mcgarrybowen

Bronze
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP

04. Best PR Campaign – Food and Beverage
Gold
Consumer, Health, Agriculture and Food Executive Agency of the European Union
Enjoy! It's from Europe

Campaign: Colours by Europe
Agency: Strategic Public Relations Group

Silver
Carlsberg Brewery Hong Kong
Kronenbourg 1664

Campaign: #DinnerInBlue
Agency: Sinclair

Bronze
TREATS

Campaign: TREATS x VITA Soya Milk June 2019 Campaign
Agency: rsvp communications

05. Best PR Campaign – Lifestyle and Entertainment
Gold
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD Insurance: Hong Kong Story Walk - Miniature Hong Kong at FWD HOUSE 1881
Agency: Sinclair

Silver
Ngong Ping 360

Campaign: Happy Childhood Memories
Agency: Above The Line

Bronze
Kowloon City Plaza
KCP Kowloon City Plaza

Campaign: KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)

Bronze
Lee Tung Avenue

Campaign: Wings of Christmas
Agencies: MakeItLoud Marketing & C3 Project Management Company

06. Best PR Campaign – Loyalty
Gold
Verizon Media Hong Kong
Yahoo Hong Kong

Campaign: Yahoo App Launch
Agency: Above The Line

Silver
Sun Hung Kai Real Estate Agency
Landmark North

Campaign: Landmark North The Art of Eternal Love 2020
Agency: Boxing Promotions

Bronze
Sun Hung Kai Real Estate Agency
East Point City

Campaign: East Point City “Cheers to the New Year”
Agency: KASHow

07. Best PR Campaign – Partnership/Sponsorship
Gold
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD #stayhomemoments
Agency: The Bridge Agency

Gold
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP

Silver
tmtplaza
tmtplaza x LEGO

Campaign: tmtplaza x LEGO Big Box Factory
Agency: Boxing Promotions

Bronze
Cityplaza Hong Kong

Campaign: Cityplaza x Coca Cola® Lucky Red New Year
Agency: Boxing Promotions

08. Best PR Campaign – Public Awareness
Gold
7-Eleven Hong Kong & Macau, The Dairy Farm Company

Campaign: Give a Voucher, Donate a Meal
Agencies: Serif Communications & Design, Kids and Dogs, Boxing Promotions

Silver
Hong Kong Innovation Foundation, Olympian City

Campaign: Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Collaboration Consultancy, Above The Line

Silver
Prudential Hong Kong

Campaign: "Pulse by Prudential" Public Launch & FREE COVID-19 Protection for Hong Kongers

Bronze
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD #stayhomemoments
Agency: The Bridge Agency

09. Best PR Campaign – Retail
Gold
tmtplaza
tmtplaza x LEGO

Campaign: tmtplaza x LEGO Big Box Factory
Agency: Boxing Promotions

Silver
Kowloon City Plaza
KCP Kowloon City Plaza

Campaign: KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)

Bronze
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North

Campaign: Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation

10. Best PR Campaign – Sustainability
Gold
Link Asset Management

Campaign: T Town Green Adventure
 

Silver
Diabetes Concern Group

Campaign: Diabetes Heart Awareness Campaign 2019
Agency: PRPPL Consultancy

Bronze
Champion REIT
Champion REIT, Three Garden Road, Langham Place

Campaign: Champion Our Wellness

11. Best Experiential Campaign
Gold
tmtplaza
tmtplaza x LEGO

Campaign: tmtplaza x LEGO Big Box Factory
Agency: Boxing Promotions

Silver
Link Asset Management
TKO Gateway

Campaign: TKO Gateway - Scent and Taste Laboratory

Bronze
Hong Kong Innovation Foundation, Olympian City

Campaign: Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Collaboration Consultancy, Above The Line

12. Best Innovative Campaign
Gold
Hong Kong Innovation Foundation, Olympian City

Campaign: Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Collaboration Consultancy, Above The Line

Silver
Verizon Media Hong Kong
Yahoo Hong Kong

Campaign: Launch of virtual character Yahwoo
Agency: Above The Line

Bronze
D·PARK (Member of New World Group)
D·PARK

Campaign: PUFFY PARK
Agency: Above The Line

13. Best Promotional Campaign
Gold
Hang Lung Properties

Campaign: Mick The Holidays Bright
Agency: The Bridge Agency

Silver
Hong Kong Innovation Foundation, Olympian City

Campaign: Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Collaboration Consultancy, Above The Line

Bronze
Ngong Ping 360

Campaign: Happy Childhood Memories
Agency: Above The Line

14. Best Reputation/Brand Management Campaign
Gold
7-Eleven Hong Kong & Macau, The Dairy Farm Company

Campaign: Give a Voucher, Donate a Meal
Agencies: Serif Communications & Design, Kids and Dogs, Boxing Promotions

Silver
Ngong Ping 360

Campaign: Happy Childhood Memories
Agency: Above The Line

Bronze
Ngong Ping 360

Campaign: Ngong Ping Chill Cool Summer

15. Best Result-Driven Campaign
Gold
TD Ameritrade

Campaign: Leading the Next Generation of US Stock Trading
Agency: FleishmanHillard

Silver
Hang Lung Properties

Campaign: Mick The Holidays Bright
Agency: The Bridge Agency

Bronze
Prudential Hong Kong

Campaign: "Pulse by Prudential" Public Launch & FREE COVID-19 Protection for Hong Kongers

16. Best Engagement – Mass Community
Gold
7-Eleven Hong Kong & Macau, The Dairy Farm Company

Campaign: Give a Voucher, Donate a Meal
Agencies: Serif Communications & Design, Kids and Dogs, Boxing Promotions

Silver
Hang Lung Properties

Campaign: Mick The Holidays Bright
Agency: The Bridge Agency

Bronze
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP

17. Best Engagement – Targeted Community
Gold
Cityplaza Hong Kong

Campaign: LINE FRIENDS Merry Go Park
Agency: Six Degrees

Silver
Kowloon City Plaza
KCP Kowloon City Plaza

Campaign: KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)

Bronze
Ngong Ping 360

Campaign: Happy Childhood Memories
Agency: Above The Line

18. Best Integrated Communications
Gold
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP

Silver
Bowtie Life Insurance Company

Campaign: “Self-protection era” – a COVID-19 campaign
Agency: Edelman Hong Kong Public Relations

Bronze
Manulife Hong Kong
Manulife

Campaign: Manulife Tax-Deductible Solutions Launch Campaign: Delivering effective multi-channel communications to maximize consumer engagement
Agencies: FleishmanHillard, Weber Shandwick, mcgarrybowen

19. Best Launch/Rebranding
Gold
Manulife Hong Kong
Manulife

Campaign: Manulife Tax-Deductible Solutions Launch Campaign: A phased approach to creating buzz and driving behavioral change
Agencies: FleishmanHillard, Weber Shandwick, mcgarrybowen

Silver
Eisai (Hong Kong)
Somazina Citicoline

Campaign: Eisai Somazina PR Campaign 2019
Agency: PRPPL Consultancy

Bronze
China Mobile Hong Kong (CMHK)

Campaign: Propel Your Way into the 5G Era
Agency: Rubison Marketing Solutions

Bronze
Ngong Ping 360

Campaign: Ngong Ping Chill Cool Summer

20. Best PR Event
Gold
Hong Kong Innovation Foundation, Olympian City

Campaign: Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Collaboration Consultancy, Above The Line

Silver
Kowloon City Plaza
KCP Kowloon City Plaza

Campaign: KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)

Bronze
Ngong Ping 360

Campaign: Happy Childhood Memories
Agency: Above The Line

21. Best Use of Content
Gold
Mead Johnson Nutrition

Campaign: Stop the Silent Struggle – Postpartum Depression Awareness Programme
Agency: Ogilvy Public Relations Worldwide

Silver
Hong Kong Innovation Foundation, Olympian City

Campaign: Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Collaboration Consultancy, Above The Line

Bronze
Kowloon City Plaza
KCP Kowloon City Plaza

Campaign: KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)

22. Best Use of Social Media
Gold
Sun Hung Kai Real Estate Agency
apm

Campaign: Flash of Beauty Livestream

Silver
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD #stayhomemoments
Agency: The Bridge Agency

Bronze
Cityplaza Hong Kong

Campaign: LINE FRIENDS Merry Go Park
Agency: Six Degrees

23. Best Use of Technology
Gold
Verizon Media Hong Kong
Yahoo Hong Kong

Campaign: Launch of virtual character Yahwoo
Agency: Above The Line

Silver
Hong Kong Innovation Foundation, Olympian City

Campaign: Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Collaboration Consultancy, Above The Line

Bronze
tmtplaza
tmtplaza x LEGO

Campaign: tmtplaza x LEGO Big Box Factory
Agency: Boxing Promotions 

24. Best Influencers Strategy
Gold
Bowtie Life Insurance Company

Campaign: “Self-protection era” – a COVID-19 campaign
Agency: Edelman Hong Kong Public Relations

Silver
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD North Pole Marathon 2020
Agency: The Bridge Agency

Bronze
AXA Asia

Campaign: “No Limits” Social Media Campaign
Agency: The Media Village

Bronze
Unilever

Campaign: Dove Masterbrand Campaign
Agency: rsvp communications 

25. Best Storytelling Strategy
Gold
Kowloon City Plaza
KCP Kowloon City Plaza

Campaign: KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)

Silver
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD Insurance: Hong Kong Story Walk - Miniature Hong Kong at FWD HOUSE 1881
Agency: Sinclair

Bronze
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North

Campaign: Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation 

27. Campaign of the Year
Gold
Kowloon City Plaza
KCP Kowloon City Plaza

Campaign: KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)

Silver
FWD Life Insurance Company (Bermuda)
FWD Insurance

Campaign: FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP

Bronze
D·PARK (Member of New World Group)
D·PARK

Campaign: PUFFY PARK
Agency: Above The Line

Best of Show – Brand
Overall
FWD Insurance
Best of Show – Agency
Overall
Above The Line

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