Awards Categories

Media Owner Categories:

1. Best Audience Acquisition & Retention Strategy (*New)

This category recognises the best acquisition & retention strategy of a media owner in maintaining and growing their customer base over the submission period. Entries should demonstrate how the strategy helps to gain new audiences and keep readers, subscribers and audiences engaged in a highly competitive media landscape.

Judges will be looking for proactive, innovative and ground-breaking approaches to acquire new audiences, retain existing audiences and reduce the number of customer defection.

Supporting details of this category:

  • Objectives and outcome
  • Audience Growth
  • Audience Volume
  • Engagement ratios
2. Best Corporate Social Responsibility Media

This category recognises the best media owners that embrace corporate social responsibility in their business to raise brand reputation.

Judges will be looking at how the media carry out CSR initiatives and how effectively it raised awareness and encouraged social change in order to bring positive effects and outcomes for society while simultaneously building a positive brand image.

Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
  • 3. Best Digital Media (*New)

    This category recognises the best media owner that shares the most creative, informative and up-to-date content to the public via digital platforms.

    Judges will be looking at how frequently the platform is updated, how easy it was for users to search for the information they needed on the platform and how well they interact with their audiences in spreading their messages.

    Supporting details for this category:

    • Objectives and outcome
    • Subscribers size
    • Frequency of views
    • Engagement ratios
    • Duration of views
    4. Best e-Commerce Media (*New)

    This category recognises the best media owner that used their own platform to engage the target audience, communicate with their audience and maximise the e-commerce performance.

    Judging will be looking at how the media utilized their platforms, offered a unique shopping   experience to successfully drive traffic and ultimately created higher brand awareness and business growth. Entrants should demonstrate measurable and significant e-Commerce results.

    Supporting details for this category:

    • Objectives and outcome
    • Engagement ratios
    • Conversion rate
    5. Best Engagement Strategy

    This category recognises the most effective and innovative strategy that was designed to entertain and engage targeted audiences across all platforms – from offline to online.

    Judges will be looking at the creativity behind the strategy on how the media encouraged their target audience to actively interact with them, and improved audience engagement through multiple touchpoints.

    Supporting details of this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
  • Engagement ratios
  • 6. Best Influential Media

    This category recognises the media on their overall performance in terms of subscriber numbers, engagement rates, and overall influence in the media market.

    Supporting details for this category:

  • Objectives and outcome
  • Subscriber size
  • Engagement ratio
  • Circulation
  • 7. Best Launch/Rebranding

    This category recognises the excellent strategic launch or rebrand of a product, brand or platform by a media owner.

    Supporting details for this category:

  • Launch/rebranding objectives and outcome
  • Channel(s) used for the launch/rebrand
  • 8. Best Original Content

    This category recognises the best original content created specifically for the media owner to drive audience engagement.

    Supporting details of this category:

  • Research objectives and outcome
  • Rationale for using the chosen medium
  • 9. Best Partnership Strategy

    This category celebrates partnerships between a media platform and a client service, channel or product which leveraged the strength of all parties.

    Judges will be looking for natural synergies which resulted in outstanding results.

    Supporting details of this category:

  • Objectives and outcome
  • Channel(s) used for the partnership.
  • 10. Best Promotion Strategy

    This category recognises the best strategy that media owners utilised on their existing channels to promote themselves.

    Judges will be looking at the innovation behind the strategy and its effectiveness of promoting the media owner and entity.

    Supporting details of this category:

    • Objectives and outcome
    • Rationale for using the chosen medium
    11. Best Use of Branded Content

    This category recognises media owners who have demonstrated an innovative use of branded content on their own platforms. Submissions are open to all media platforms and can include ad funded TV deals, branded music projects and native advertising campaigns.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
  • 12. Best Use of KOL (*New)

    This category recognises an outstanding and refreshing collaboration between media owners and influencers, designed to increase audience interest and enhance brand awareness. This category recognises an outstanding and refreshing collaboration between media owners and influencers, designed to increase audience interest and enhance brand awareness.

    Judges will be looking at how the use of influencers spread the media’s message, and attracted the target audience to engage and drive benefits to both parties.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for involving the specific KOL
  • 13. Best Use of Mobile/App

    This category recognises the top media app/mobile platform that provides convenience, entertainment or education to the end user while elevating the brand and subscription numbers.

    Supporting details for this category:

    • Number of downloads
    • Frequency of the usage of the app or mobile platform
    • Frequency of time spent on the app or mobile platform
    14. Best Use of Multi-Channels

    This category recognises the media owners who best reach and engage their audience through their own multi-channel approach (at least three channels).

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen platforms
  • 15. Best Use of Technology

    This category recognises the best strategic use of technology to extend the media owner’s reach and revenue opportunities across their own platforms.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen technology
  • Client Campaign Categories:

    16. Best Custom Event (*New)

    This category recognises the most outstanding events organised by a media entity for its clients. Events include physical, hybrid, or virtual and can span multiple platforms.

    Judges will be looking at the strategy, execution and strength behind the event.

    Supporting details for this category:

    • Event objectives and outcome
    • Attendee size
    • Attendee feedback
    17. Best Media Campaign – Creative

    This category recognises the most creative and innovative idea from a media entity for its clients to engage their audience and drive commercial value.

    Supporting details for this category:

    • Objectives and outcome
    • Rationale for using the chosen medium
    18. Best Media Campaign – Digital

    This category recognises the most creative, innovative and/or effective digital campaigns/solutions from a media entity for its clients to engage their audience and drive commercial value.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen online medium
  • 19. Best Media Campaign – Experiential

    This category recognises the media owner that has delivered an experiential campaign for clients via an event, roadshow or sponsorship activity. Entries can be anything from a mass-market launch to a smaller, more exclusive experience for clients.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
  • 20. Best Media Campaign – Integrated Media

    This category recognises the most creative, innovative and effective cross-media campaign from a media owner for its clients to engage audiences and drive commercial value. At least three different channels must have been used.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
  • 21. Best Media Campaign – Out-of-Home/DOOH (*New)

    This category recognises the most creative, innovative and effective out-of-home or digital out-of-home campaigns from a media owner for its clients to engage their audience and drive commercial value.

    Supporting details for this category:

    • Objectives and outcome
    • Rationale for using the outdoor medium
    • Audience reach
    22. Best Media Campaign – Social

    This category recognises the most creative, innovative and/or effective social media campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using social media
  • 23. Best Media Campaign – Targeted Audience (*New)

    This category recognises the most creative, innovative and effective campaigns from a media owner for its clients to draw the attention of a specific targeted group of audience (ie: parenting, beauty, financial, etc.) and engage them with the client to achieve its marketing goal.

    Supporting details for this category:

    • Objectives and outcome
    • Rationale for using the chosen medium ‧Audience Profile
    24. Best Media Campaign – Video

    This category recognises the best use of video for audience engagement and to drive maximum commercial value for the client. This can include a single campaign or a longer term programme to engage viewers on media channels, mobile platforms and social media sites.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the online medium
  • 25. Best Result-Driven Campaign

    This category recognises the most outstanding campaign that can demonstrate how it drove significant results in achieving the business goal.

    Supporting details for this category:

    • Objectives and outcome
    • Audience size
    • Audience feedback
    26. Best Sponsorship Campaign

    This category recognises the most effective sponsorship campaigns/solutions initiated by a media owner for its clients to raise brand awareness and drive commercial value.

    Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium