Finalists


1. Best Audience Acquisition & Retention Strategy
Hit Awards 2020
Metro Broadcast

Hit Awards 2020

HK01 Company
HK01 Company

HK01 App Enhancement

HK01 Company
HK01 Company

Mini-game fantasy – An effective tool to acquire audience

Sky Post
Hong Kong Economic Times

Smart, Healthy, Family

TOPick
Hong Kong Economic Times

Band 1 Academy – Discover kid’s full potential through fun and challenges

2. Best Corporate Social Responsibility Media
BetterMe
Yahoo Hong Kong

BetterMe #StayWithMe

HK01 Company
HK01 Company

“01 Heart” Online Charity Platform – Share your kind heart, Make an impact to the community 2020 - 2021

Now TV / Now E
Now TV

Stay Home, Stay Entertained

VOGUE Water
VOGUE Hong Kong

Quench Your Thirst For Fashion

Yahoo Hong Kong
Yahoo Hong Kong

Yahoo Membership Programme – Hong Kong Up Campaign 2021

3. Best Digital Media
CTgoodjobs
CTgoodjobs

PTgoodjobs

HK01 Company
HK01 Company

HK01 App Enhancement

Sky Post
Hong Kong Economic Times

Smart, Healthy, Family

TOPick
Hong Kong Economic Times

TOPick – Smart Tips Smart Choice Smart Life!

4. Best e-Commerce Media
HK01 Company
HK01 Company

HK01 e-Commerce Platform

Yahoo Hong Kong
Yahoo Hong Kong

ITeSHOP GIGON 2020

Yahoo Hong Kong
Yahoo Hong Kong

Hong Kong Wing Wah Shopping Commerce

5. Best Engagement Strategy
Hit Awards 2020
Metro Broadcast

Hit Awards 2020

HK01 Company
HK01 Company

HK01 App Enhancement

HK01 Company
HK01 Company

Mobile-Generation Series

TOPick
Hong Kong Economic Times

Band 1 Academy – Discover kid’s full potential through fun and challenges

Yahoo Hong Kong
Yahoo Hong Kong

Yahoo Asia Buzz Awards xR Live 2021

6. Best Influential Media
HK01 Company
HK01 Company

HK01 App Enhancement

Hong Kong Economic Times
Hong Kong Economic Times

HKET – To be the top in the finance news

MTR advertising, Hong Kong International Airport advertising
JCDecaux Transport

The Power of OOH – MTR advertising

Sky Post
Hong Kong Economic Times

Sky Post Signature Video Program

7. Best Launch/Rebranding
Home Journal
Home Journal

A Renewed Focus on Asia

OpenTalk
HK01 Company

OpenTalk

Sky Post
Hong Kong Economic Times

Sky Post Signature Video Program

TOPick
Hong Kong Economic Times

Band 1 Academy – Discover kid’s full potential through fun and challenges

VOGUE Man
VOGUE Hong Kong

#VogueManIsComing

8. Best Original Content
BetterMe
Yahoo Hong Kong

BetterMe #StayWithMe

HK01 Company
HK01 Company

Pandemic Fighters

MagLab
SOUTH CHINA MORNING POST PUBLISHERS

The Editors Season I

Only Live Once
Yahoo Hong Kong

Only Live Once – The Year To Rethink 2020

TOPick
Hong Kong Economic Times

Band 1 Academy – Grade Up! Exam Level Up!

9. Best Partnership Strategy
Asia Designers Community
Home Journal

What Is Great Design

Sky Post
Hong Kong Economic Times

Skypost x Hong Kong Disneyland 15th Anniversary Campaign

Yahoo Hong Kong
Yahoo Hong Kong

AXA Ask Dr Chiu Content Series

Yahoo Hong Kong
Yahoo Hong Kong

csl. 5G Launch

Yahoo Hong Kong
Yahoo Hong Kong

ITeSHOP GIGON 2020

10. Best Promotion Strategy
BetterMe
Yahoo Hong Kong

BetterMe #StayWithMe

Hit Awards 2020
Metro Broadcast

Hit Awards 2020

HK01 Company
HK01 Company

Mobile-Generation Series

Only Live Once
Yahoo Hong Kong

AMEX x Yahoo Plat RCP Acquisition

Sky Post
Hong Kong Economic Times

Sky Post Fans Acquisition from Baby Expo

11. Best Use of Branded Content
BetterMe
Yahoo Hong Kong

BUPA (Asia) x Yahoo BetterMe Campaign

BetterMe
Yahoo Hong Kong

DBS & 3T6B, DBS Portraits of Purpose Brand Campaign

Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire
SOUTH CHINA MORNING POST PUBLISHERS

SCMP Magazines x yuu App Launch

HK01 Company
HK01 Company

B-ROLE

Yahoo Hong Kong
Yahoo Hong Kong

AXA Ask Dr Chiu Content Series

12. Best Use of KOL
ELLE
SOUTH CHINA MORNING POST PUBLISHERS

ELLE x Gucci Mother’s Day Celebration

HK01 Company
HK01 Company

Hong Kong Jockey Club Campaign –
CREATING THE FUTURE: DIVERSITY AND IMAGINATION

HK01 Company
HK01 Company

Taste the Time

MagLab
SOUTH CHINA MORNING POST PUBLISHERS

The Editors Season I

Only Live Once
Yahoo Hong Kong

Only Live Once – The Year To Rethink 2020

13. Best Use of Mobile/App
CTgoodjobs
CTgoodjobs

CTgoodjobs APP

HK01 Company
HK01 Company

HK01 App Enhancement

MTR advertising
JCDecaux Transport

MTR advertising – Christmas O2O Campaign

Yahoo Hong Kong
Yahoo Hong Kong

The Constitution and the Basic Law Internet Game 2020 “Helping Others”

14. Best Use of Multi-Channels
Hit Awards 2020
Metro Broadcast

Hit Awards 2020

HK01 Company
HK01 Company

Mobile-Generation Series

HK01 Company
HK01 Company

Life in Sub-divided Units

Sky Post
Hong Kong Economic Times

Smart, Healthy, Family

Only Live Once
Yahoo Hong Kong

AMEX x Yahoo Plat RCP Acquisition

15. Best Use of Technology
Hit Awards 2020
Metro Broadcast

Hit Awards 2020

MTR advertising
JCDecaux Transport

New Digital Era – Digital Automation

Yahoo Hong Kong
Yahoo Hong Kong

csl. 5G Launch

Yahoo Hong Kong
Yahoo Hong Kong

Yahoo Asia Buzz Awards xR Live 2021

Yahoo Hong Kong
Yahoo Hong Kong

Yahoo 25 Hong Kong Passion Moments in 5G” Immersive VR Media Event

16. Best Custom Event
01 Space
HK01 Company

Earth Hour 2021

CTgoodjobs
CTgoodjobs

HR webinar on COVID19

HK01 Company
HK01 Company

On Air KOL 2021

Sky Post
Hong Kong Economic Times

Shop & Smile at PARKnSHOP Happy Carnival

17. Best Media Campaign – Creative
BetterMe
Yahoo Hong Kong

BUPA (Asia) x Yahoo BetterMe Campaign

ELLE MEN
SOUTH CHINA MORNING POST PUBLISHERS

ELLE MEN x Audemar Piguet: Code 11.59 Product Launch

Hit Awards 2020
Metro Broadcast

Hit Awards 2020

Sky Post
Hong Kong Economic Times

Grab a 7 Cafe and Enjoy a Seasonal Singalong

Yahoo Hong Kong
Yahoo Hong Kong

BlackRock WebAR Game for China Bond Fund Campaign

18. Best Media Campaign – Digital
CTgoodjobs
CTgoodjobs

People Brand Campaign

Hit Awards 2020
Metro Broadcast

Hit Awards 2020

Yahoo Hong Kong
Yahoo Hong Kong

AXA Ask Dr Chiu Content Series

Yahoo Hong Kong
Yahoo Hong Kong

csl. 5G Launch

Yahoo Hong Kong
Yahoo Hong Kong

Hong Kong Wing Wah Shopping Commerce

19. Best Media Campaign – Experiential
CTgoodjobs
CTgoodjobs

McTalent | First-ever Virtual Assessment Centre

HK01 Company
HK01 Company

On Air KOL 2021

Sky Post
Hong Kong Economic Times

Shop & Smile at PARKnSHOP Happy Carnival

Yahoo Hong Kong
Yahoo Hong Kong

csl. 5G Launch

20. Best Media Campaign – Integrated Media
Hit Awards 2020
Metro Broadcast

Hit Awards 2020

HK01 Company
HK01 Company

MTR Mobile APP Upgrade

HK01 Company
HK01 Company

On Air KOL 2021

HK01 Company
HK01 Company

Hong Kong Jockey Club Campaign – 
STRIDING-ON REBRANDING

Yahoo Hong Kong
Yahoo Hong Kong

csl. 5G Launch

21. Best Media Campaign – Out-of-Home/DOOH
MTR advertising
JCDecaux Transport

Amazing Thailand

MTR advertising
JCDecaux Transport

Snow Brand Chinese New Year Campaign

XGD Media
XGD Media

Asahi

XGD Media
XGD Media

Kronenbourg 1664 Blanc – New Year Countdown

XGD Media
XGD Media

Snapask – DSE

22. Best Media Campaign – Social
HK01 Company
HK01 Company

On Air KOL 2021

Sky Post
Hong Kong Economic Times

Grab a 7 Cafe and Enjoy a Seasonal Singalong

Sky Post
Hong Kong Economic Times

Stay Safe, Stay Healthy! Smile & Watch PARKnSHOP LIVE Series

U Magazine
Hong Kong Economic Times

New Demae Iccho Taste of Japan cup noodles presents: Japan scenic journey AR experience

23. Best Media Campaign – Targeted Audience
BetterMe
Yahoo Hong Kong

DBS & 3T6B, DBS Portraits of Purpose Brand Campaign

COSMOPOLITAN
SOUTH CHINA MORNING POST PUBLISHERS

Cosmopolitan x Futu Securities: Investment 101

CTgoodjobs
CTgoodjobs

Cloud Elites: Tech talents recruitment marketing campaign

Yahoo Hong Kong
Yahoo Hong Kong

AMEX x Yahoo Plat RCP Acquisition

Yahoo Hong Kong
Yahoo Hong Kong

EF English Centers – English for Immigration Sponsorship Campaign

24. Best Media Campaign – Video
01 Space
HK01 Company

Earth Hour 2021

HK01 Company
HK01 Company

MCD & me

Yahoo Hong Kong
Yahoo Hong Kong

AXA Ask Dr Chiu Content Series

Yahoo Hong Kong
Yahoo Hong Kong

EF English Centers – English for Immigration Sponsorship Campaign

Sky Post
Hong Kong Economic Times

Stay Safe, Stay Healthy! Smile & Watch PARKnSHOP LIVE Series

25. Best Result-Driven Campaign
Sky Post
Hong Kong Economic Times

Grab a 7 Cafe and Enjoy a Seasonal Singalong

Sky Post
Hong Kong Economic Times

Shop & Smile at PARKnSHOP Happy Carnival

Sky Post
Hong Kong Economic Times

Stay Safe, Stay Healthy! Smile & Watch PARKnSHOP LIVE Series

Yahoo Hong Kong
Yahoo Hong Kong

Hong Kong Wing Wah Shopping Commerce

Yahoo Hong Kong
Yahoo Hong Kong

ITeSHOP GIGON 2020

26. Best Sponsorship Campaign
BetterMe
Yahoo Hong Kong

BUPA (Asia) x Yahoo BetterMe Campaign

BetterMe
Yahoo Hong Kong

DBS & 3T6B, DBS Portraits of Purpose Brand Campaign

CNNIC
CNN

DBS Bank – Innovation in a time of pandemic

COSMOPOLITAN
SOUTH CHINA MORNING POST PUBLISHERS

Cosmopolitan x Futu Securities: Investment 101

Yahoo Hong Kong
Yahoo Hong Kong

The Constitution and the Basic Law Internet Game 2020 “Helping Others”