Judge Profile



Emily Poon

Director of Growth Marketing
GOGOX

Emily Poon is the Director of Growth Marketing at GOGOX (formerly GOGOVAN), where her team manages performance marketing and CRM marketing in Hong Kong, Singapore, Taiwan, Korea, Vietnam, and India. As part of the senior management team, she oversees acquisition and retention marketing across digital channels including mobile, social media, search and display. 

She was previously the Head of Marketing Analytics and Business Intelligence at Grab. Her team was responsible for creating a data-driven marketing organization and using analytics to shape online and offline marketing campaigns across the Southeast Asia region. Prior to Grab, Emily held regional and global roles at Standard Chartered Hong Kong and Singapore, and started her career in the Strategy & Operations practice of Deloitte Consulting in New York.

She graduated magna cum laude from the University of Pennsylvania and has a Master of Business Administration (MBA) from the Wharton School.


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