Head of Brand and Communications
Teresa Muk joined Swire Hotels in March 2018 as the Head of Brand and Communications. Prior to joining the group, Teresa spent almost 20 years in leading advertising agencies in various senior positions focusing on brand building for major multinationals including Cisco, Motorola, DBS Bank, Kimberley Clark, Sprite, San Miguel, etc. She brings her extensive experience in brand strategy, marketing strategy and marketing campaign management and measurement to Swire Hotels Group marketing team with the ongoing mission being to develop the Swire Hotels brands with consumers.
Originally from Hong Kong where she worked to connect global brands to the pan-Asian market, Teresa also has extensive experience in mainland China, having previously lived in Beijing and Shanghai for 14 years, giving her a balanced perspective on brand building across Greater China, Asia and the West.