This award recognises an acquisition strategy that effectively increased the audience base over the submission period. A single campaign can be submitted as part of an overall strategy and can extend to online, digital and mobile executions. 

Supporting details of this category:

• Objective and outcome.
• Rationale for using the chosen medium.

This award recognises excellence in maintaining readers, subscribers and audiences in a highly competitive media landscape. Judges will be looking for proactive, innovative and ground-breaking approaches to audience retention. 

Supporting details of this category:

• Objectives and outcome.
• Rationale for using the chosen medium. 

This award recognises media owners that embrace corporate social responsibility in their business to raise brand reputation. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This award recognises the best CX/UX strategy where the media-owner offers a seamless and intuitive experience to satisfy an audience’s growing expectation, with a customer-centric approach. Entries should demonstrate how the strategy was developed with the customer in mind while making sure it was easy for the target audience to interact with the media, or increase customer engagement. 
Supporting details for this category:

• Research objectives and outcome.
• Methodology used.

Entries should illustrate how the customer engagement strategy helped to entertain and engage targeted audiences across all platforms – from offline to online. 

Supporting details of this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This category recognises the media on their overall performance in terms of subscriber numbers, engagement rates, and as the most influential media in the market.

Supporting details for this category:

• Objectives and outcome.
• Subscriber size.
• Engagement ratio.
• Circulation.

This award recognises the best media owner that provides the most updated and practical information to the public. Entries should demonstrate how frequently the platform was being updated and how easy it was for users to search for the information they needed on the platform.
Supporting details for this category: 

• Objectives and outcome.
• Frequency of views.
• Engagement ratios.
• Duration of views.

Entries should demonstrate an excellent strategic launch or rebrand of a product, brand or platform by a media owner. 

Supporting details for this category:

• Launch/relaunch objectives and outcome.
• Channel(s) used for the launch/rebrand.

Entries should demonstrate an outstanding use of traditional and emerging platforms to engage consumers through entertaining and lifestyle aspects.

Supporting details of this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This award recognises the best original content created specifically for the media owner to drive audience engagement. 

Supporting details of this category:

• Research objectives and outcome.
• Rationale for using the chosen medium.

Entries should demonstrate an innovative use of outdoor media which increased audience engagement and success for media owners across all outdoor channels. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the outdoor innovation.

This award celebrates partnerships between a media platform and a client service, channel or product which leveraged the strength of all parties. Judges will look for natural synergies which resulted in outstanding results. 

Supporting details of this category:

• Objectives and outcome.
• Channel(s) used for the partnership.

This category recognises the media owners that utilised their existing channels to best promote themselves. Judges will be looking at the outstanding outcome. 

Supporting details of this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This category recognises the social media strategy that best promotes a media owner across social platforms. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen medium. 

This category recognises media owners who have demonstrated an innovative use of their own content platforms. Submissions are open to all media platforms and can include ad- funded TV deals, branded music projects and native advertising campaigns. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This award recognises the most outstanding media owners that demonstrate their use of data in driving audience engagement. 

Supporting details of this category:

• Research objectives and outcome.
• Methodology used.

This award recognises the media-owner app/mobile platform that provides convenience, entertainment or education to the end user while increasing a brand proposition and subscription.
Supporting details for this category:

• • Number of downloads.
• • Frequency of the usage of the app or mobile platform.
• • Frequency of time spent on the app or mobile platform.

This award recognises the media owners who best reach and engage their audience through their own multiple channels (at least three channels). 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen platforms.

Entries should demonstrate a strategic use of technology to extend the media owner’s reach and revenue opportunities across their own platforms. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen technology.

This category is open to outstanding events organised by a media owner for its clients. Events can span multiple platforms and judges will be looking at strategy, execution and strength of the idea. 

Supporting details for this category:

• Event objectives and outcome.
• Attendee size.
• Attendee feedback.

This award recognises the most creative and innovative idea from a media owner for its clients to engage their audience and drive commercial value. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This award recognises the most creative, innovative and/or effective digital campaigns/ solutions from a media owner for its clients to engage their audience and drive commercial value. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen online medium.

This award recognises brands that have delivered an experiential campaign for clients via an event, roadshow or sponsorship activity. Entries can be anything from a mass-market launch to a smaller more exclusive experience for clients. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This award recognises the most creative, innovative and effective cross-media campaign from a media owner for its clients to engage audiences and drive commercial value. At least three different channels must have been used. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen medium.

This award recognises the best campaign that involves a KOL’s participation and has successfully attracted the target audience to engage and drive commercial value. This category is only eligible to media owners.

Supporting details for this category:

• Objectives and outcome.
• Rationale for involving the specific KOL.

This award recognises the most creative, innovative and/or effective out-of-home campaigns/ solutions from a media owner for its clients to engage their audience and drive commercial value. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the outdoor medium.

This award recognises the most creative, innovative and/or effective print campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the print medium.

This award recognises the most creative, innovative and/or effective social media campaigns/ solutions from a media owner for its clients to engage their audience and drive commercial value. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using social media.

This award recognises the best use of video for audience engagement and to drive maximum commercial value for the client. This can include a single campaign or a longer term programme to engage viewers on media channels, mobile platforms and social media sites. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the online medium.

This category recognises the most outstanding event produced by the media owner that demonstrated the effectiveness of the event for achieving the business goal. 

Supporting details for this category:

• Event objectives and outcome.
• Attendee size.
• Attendee feedback.

This award recognises the most effective sponsorship campaigns/solutions initiated by a media owner for its clients to raise brand awareness and drive commercial value. 

Supporting details for this category:

• Objectives and outcome.
• Rationale for using the chosen medium.