This award recognises an acquisition strategy that effectively increased the audience base over the submission period. A single campaign can be submitted as part of an overall strategy and can extend to online, digital and mobile executions.
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This award recognises excellence in maintaining readers, subscribers and audiences in a highly competitive media landscape. Judges will be looking for proactive, innovative and ground-breaking approaches to audience retention.
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This award recognises media owners that embrace corporate social responsibility in their business to raise brand reputation.
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This award recognises the best CX/UX strategy where the media-owner offers a seamless and intuitive experience to satisfy an audience’s growing expectation, with a customer-centric approach. Entries should demonstrate how the strategy was developed with the customer in mind while making sure it was easy for the target audience to interact with the media, or increase customer engagement.
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Entries should illustrate how the customer engagement strategy helped to entertain and engage targeted audiences across all platforms – from offline to online.
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This category recognises the media on their overall performance in terms of subscriber numbers, engagement rates, and as the most influential media in the market.
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This award recognises the best media owner that provides the most updated and practical information to the public. Entries should demonstrate how frequently the platform was being updated and how easy it was for users to search for the information they needed on the platform.
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Entries should demonstrate an excellent strategic launch or rebrand of a product, brand or platform by a media owner.
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Entries should demonstrate an outstanding use of traditional and emerging platforms to engage consumers through entertaining and lifestyle aspects.
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This award recognises the best original content created specifically for the media owner to drive audience engagement.
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Entries should demonstrate an innovative use of outdoor media which increased audience engagement and success for media owners across all outdoor channels.
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This award celebrates partnerships between a media platform and a client service, channel or product which leveraged the strength of all parties. Judges will look for natural synergies which resulted in outstanding results.
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This category recognises the media owners that utilised their existing channels to best promote themselves. Judges will be looking at the outstanding outcome.
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This category recognises the social media strategy that best promotes a media owner across social platforms.
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This category recognises media owners who have demonstrated an innovative use of their own content platforms. Submissions are open to all media platforms and can include ad- funded TV deals, branded music projects and native advertising campaigns.
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This award recognises the most outstanding media owners that demonstrate their use of data in driving audience engagement.
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This award recognises the media-owner app/mobile platform that provides convenience, entertainment or education to the end user while increasing a brand proposition and subscription.
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This award recognises the media owners who best reach and engage their audience through their own multiple channels (at least three channels).
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Entries should demonstrate a strategic use of technology to extend the media owner’s reach and revenue opportunities across their own platforms.
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This category is open to outstanding events organised by a media owner for its clients. Events can span multiple platforms and judges will be looking at strategy, execution and strength of the idea.
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This award recognises the most creative and innovative idea from a media owner for its clients to engage their audience and drive commercial value.
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This award recognises the most creative, innovative and/or effective digital campaigns/ solutions from a media owner for its clients to engage their audience and drive commercial value.
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This award recognises brands that have delivered an experiential campaign for clients via an event, roadshow or sponsorship activity. Entries can be anything from a mass-market launch to a smaller more exclusive experience for clients.
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This award recognises the most creative, innovative and effective cross-media campaign from a media owner for its clients to engage audiences and drive commercial value. At least three different channels must have been used.
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This award recognises the best campaign that involves a KOL’s participation and has successfully attracted the target audience to engage and drive commercial value. This category is only eligible to media owners.
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This award recognises the most creative, innovative and/or effective out-of-home campaigns/ solutions from a media owner for its clients to engage their audience and drive commercial value.
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This award recognises the most creative, innovative and/or effective print campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value.
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This award recognises the most creative, innovative and/or effective social media campaigns/ solutions from a media owner for its clients to engage their audience and drive commercial value.
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This award recognises the best use of video for audience engagement and to drive maximum commercial value for the client. This can include a single campaign or a longer term programme to engage viewers on media channels, mobile platforms and social media sites.
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This category recognises the most outstanding event produced by the media owner that demonstrated the effectiveness of the event for achieving the business goal.
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This award recognises the most effective sponsorship campaigns/solutions initiated by a media owner for its clients to raise brand awareness and drive commercial value.
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