Entry Submission

How to Enter?

Submitting your entries for the Spark Awards is simple and completely online. The entry submission deadline is 15 May 2020 (Fri) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

  • Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.

  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.

  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.

  • Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.

  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.

  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.

  • Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

  • Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

*You’ll have to key in your email address below before you can proceed with the online submission process. This will allow you to return to this page anytime before the deadline to edit your submissions.

Submission Deadline

15 May 2020, 6:00pm.

Judging Criteria

CHALLENGE – 10% (1 slide)

Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges. Any key statistics which help illustrate the scale of the challenge.

Mandatory information: Campaign start date and end date, key objectives, target audience and budget.


STRATEGY – 30% (3 slides)

Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful.

Mandatory information: Core strategy and rationale.


EXECUTION – 30% (3 slides)

An overview of how your media thinking was implemented. The different tactics/ elements used within the campaign/project and their respective roles.


RESULTS – 30% (2 slides)

What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.


  • All categories are open to any agencies based in Hong Kong or the Hong Kong office of a global corporation.

  • All work, campaigns or initiatives must have been launched or active between the eligibility period of 1 May 2019 – 30 April 2020. Entries should reflect results achieved during this period.

  • Please note that works submitted for previous Spark Awards CANNOT BE RESUBMITTED for this year’s event.

  • All work must have been conceptualised and carried out in the Hong Kong or for larger regions that included Hong Kong.

  • There is no limit to the number of entries each organisation may submit. However, when submitting multiple entries, you are strongly recommended to tailor them based on the requirements of each category.

Fees & Payment

Entry fee:

HK$1,580 per entry.


Payment methods:

  • Credit cards (Visa, MasterCard, American Express).

  • Cheques and bank transfers welcome for any amounts over HK$10,000. An invoice will be sent to you upon confirmation of your entry submission.

*All entry fees are non-refundable. Trophy is not included in the entry fees.

Rules & Regulations
  • Entries done in any other format will NOT be accepted.

  • Altering the submission template or deleting any words from the slides may result in a 30% deduction of total marks.

  • The number of slides specified for each template is fixed and CANNOT be exceeded.

  • After the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/ or transferred to another party. Details will be presented accordingly on the prize announcements as well as on trophies and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.

  • Please ensure that all details are submitted in English only.

Important Remarks
  • By submitting the entry, the entrants guarantee that all the works/information submitted are true and accurate. Marketing magazine reserves the right to verify any information submitted in the entry.

  • The entrant agrees that Marketing magazine or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of the Spark Awards, in Marketing magazine, or for work lost or corrupted under any circumstances.

  • Any confidential information should be written in red font or highlighted in red. Any specific information or content in red font or highlighted in red will not be disseminated beyond the judging panel in any way.

  • The entrant otherwise grants Marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.