Winners


1. Best Audience Acquisition Strategy
Gold
HK01 Company
HK01 Company

District Council Elections 2019 Election Goes Informatively Interactive

Silver
Hit Awards 2019
Metro Broadcast

The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Bronze
Apple Daily Digital
Next Mobile

Apple Daily Digital – 1 Click Subscription

2. Best Audience Retention Strategy
Gold
Sky Post
Hong Kong Economic Times

Sky Post – “Smart, Healthy, Family”

Silver
Apple Daily Digital
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Apple Daily Digital – Retention Program

Bronze
Ohpama.com
Rayma, Sing Tao Group

Ohpama 2019/2020

3. Best Corporate Social Responsibility Media
Gold
Apple Daily Digital
Next Mobile

Apple Daily Charity Fund “Have a Better Life 2019-2020”

Silver
N/A
JCDecaux Transport

JCDecaux Transport Sustainable Development – SAY IT LOUD DO IT PROUD

Bronze
Yahoo – Better Me
Verizon Media

BetterWe Campaign

4. Best CX/UX Strategy
Gold
Yahoo! Hong Kong
Verizon Media

Yahoo App Launch

Silver
Apple Daily Digital
Next Mobile

Apple Daily Digital – Subscription Program

Bronze
Ohpama.com
Rayma, Sing Tao Group

Ohpama Product Trial Center

5. Best Engagement Strategy
Gold
MTR advertising, Hong Kong International Airport Advertising
JCDecaux Transport

The New Era Of OOH – Experiential Advertising with Interactivity

Silver
Hit Awards 2019
Metro Broadcast

The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Bronze
HK01 Company
HK01 Company

District Council Elections 2019 Election Goes Informatively Interactive

6. Best Influential Media
Gold
Sky Post
Hong Kong Economic Times

Sky Post – “Smart, Healthy, Family”

Silver
Apple Daily Digital
Next Mobile

Apple Daily Digital

Bronze
Yahoo – Better Me
Verizon Media

BetterWe Campaign

7. Best Informative Media
Gold
Apple Daily Digital
Next Mobile

Apple Daily Digital

Silver
HK01 Company
HK01 Company

District Council Elections 2019 Election Goes Informatively Interactive

Bronze
Sky Post
Hong Kong Economic Times

Sick & Seek

8. Best Launch/Rebranding
Gold
Apple Daily Digital
Next Mobile

Apple Daily Digital – Launch of Fruit Gym App

Silver
HK01 Company
HK01 Company

The First ever Hong Kong Martial Arts Expo 2019

Bronze
TOPick
Hong Kong Economic Times

SSPA Exam No Problem!

10. Best Original Content
Gold
HK01 Company
HK01 Company

The Greatest Supporting Roles

Silver
Apple Daily Digital
Next Mobile

Apple Daily Digital – SEED “The Stories of the Pandemic & E-Books”

Bronze
Sky Post
Hong Kong Economic Times

Exclusive Interview – Steven Ma

12. Best Partnership Strategy
Gold
Sky Post
Hong Kong Economic Times

7-Café: Grab a Coffee. Take a Moment

Silver
Yahoo – Better Me
Verizon Media

Yahoo Better Me x American Express Acquisition Campaign

Bronze
Apple Daily Digital
Next Mobile

Apple Daily Digital x adidas “Personalization Campaign”

13. Best Promotion Strategy
Gold
Apple Daily Digital
Next Mobile

Apple Daily Digital Subscription

Silver
Hit Awards 2019
Metro Broadcast

The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Silver
HK01 Company
HK01 Company

The First ever Hong Kong Martial Arts Expo 2019

Bronze
CTgoodjobs
CTgoodjobs

Salary Check Campaign

14. Best Social Media Strategy
Gold
Yahoo – Better Me
Verizon Media

BetterWe Campaign

Silver
Apple Daily Digital
Next Mobile

Apple Daily Digital Subscription

Bronze
HK01 Company
HK01 Company

The First ever Hong Kong Martial Arts Expo 2019

15. Best Use of Branded Content
Gold
Yahoo – Better Me
Verizon Media

Hong Kong Sinfonietta: Live music is better Campaign

Silver
HK01 Company
HK01 Company

Caltex Guide for Starred Local Food Challenge

Silver
Yahoo – Better Me
Verizon Media

Yahoo Better Me x American Express Acquisition Campaign

Bronze
HK01 Company
HK01 Company

Oriental Watch Campaign – SPIRITUAL CULTIVATION

16. Best Use of Data-Driven Strategy
Gold
CTgoodjobs
CTgoodjobs

McDonald’s Hong Kong: “Create your Own Talent Pool” – Recruitment for McDonald’s

Silver
Apple Daily Digital
Next Mobile

Apple Daily Digital – Big Data Solutions

Bronze
CTgoodjobs
CTgoodjobs

AIA Future Leaders Programme 2020

17. Best Use of Mobile/App
Gold
Apple Daily Digital
Next Mobile

Apple Daily Digital

Silver
Yahoo! Hong Kong
Verizon Media

Yahoo App Launch

Bronze
Apple Daily Digital
Next Mobile

Apple Daily Digital – Fruit Gym App

18. Best Use of Multi-Channels
Gold
HK01 Company
HK01 Company

The Greatest Supporting Roles

Silver
Hit Awards 2019
Metro Broadcast

The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Bronze
CSR Times
Hong Kong Economic Times

CSR Times

19. Best Use of Technology
Gold
Hit Awards 2019
Metro Broadcast

The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Silver
Apple Daily Digital
Next Mobile

Apple Daily Digital – Fruit Gym App

Bronze
MTR advertising
JCDecaux Transport

Digital Experiential Station

20. Best Custom Event
Gold
Apple Daily Digital
Next Mobile

DELUXE 2nd Anniversary “Honour Your Soul”

Silver
Sky Post
Hong Kong Economic Times

7-Café: Grab a Coffee. Take a Moment

Bronze
CTgoodjobs
CTgoodjobs

Hong Kong Future Leaders Awards 2019

21. Best Media Campaign – Creative
Gold
Apple Daily Digital
Next Mobile

Apple Daily Digital x Canesten “Let's kill the Athlete's Foot”

Silver
Apple Daily Digital
Next Mobile

Fruit Gym x Nike Hong Kong “Nike Home Sweat Home”

Bronze
Sky Post
Hong Kong Economic Times

#FunTime – Bring the Fun Home – Let's DIY at home

22. Best Media Campaign – Digital
Gold
Hit Awards 2019
Metro Broadcast

The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Silver
Sky Post
Hong Kong Economic Times

7-Café: Grab a Coffee. Take a Moment

Bronze
Apple Daily Digital
Next Mobile

Apple Daily Digital x adidas “Personalization Campaign”

23. Best Media Campaign – Experiential
Gold
Hong Kong International Airport Advertising
JCDecaux Transport

Beauty & You by The Shilla Duty Free 1st Anniversary Launch

Silver
Sky Post
Hong Kong Economic Times

Watson’s Free Bill for Moneyback Members

Bronze
Ohpama.com
Rayma, Sing Tao Group

O'South Coast Christmas Carnival

24. Best Media Campaign – Integrated Media
Gold
HK01 Company
HK01 Company

2019 World Rowing Coastal Championships

Silver
Apple Daily Digital
Next Mobile

Eat & Travel “Ippudo 8th Anniversary Campaign”

Bronze
Hit Awards 2019
Metro Broadcast

The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

25. Best Media Campaign – KOL
Gold
HK01 Company
HK01 Company

Oriental Watch Campaign – SPIRITUAL CULTIVATION

Silver
Sky Post
Hong Kong Economic Times

Eat Better Live Better with PARKnSHOP

Bronze
Sky Post
Hong Kong Economic Times

Sebamed – Men’s Personal Care Series

26. Best Media Campaign – Out-of-Home
Gold
MTR advertising
JCDecaux Transport

Hong Kong Arts Month

Silver
Hong Kong International Airport Advertising
JCDecaux Transport

Armani Box

Bronze
Ohpama.com
Rayma, Sing Tao Group

O'South Coast Christmas Carnival

27. Best Media Campaign – Print
Gold
Apple Daily Digital (Print Version)
Next Mobile

Apple Daily – A1 Promotion Series

Silver
Hong Kong Private Banking
Hong Kong Economic Times

Hong Kong Private Banking

Bronze
Hong Kong Economic Times
Hong Kong Economic Times

Business Succession – 11 Outstanding Enterprise Leaders concerning Management and Succession

Bronze
Hong Kong Economic Times
Hong Kong Economic Times

China’s Miraculous Economic Development 70-Years of CGCC’s Unwavering Contribution

28. Best Media Campaign – Social
Gold
Apple Daily Digital
Next Mobile

Eat & Travel x Dondonya x Sanrio: Collaboration on Gudetama

Silver
Sky Post
Hong Kong Economic Times

#FunTime – Bring the Fun Home – Let's DIY at home

Bronze
CTgoodjobs
CTgoodjobs

McDonald’s Hong Kong: Employer Branding Campaign

29. Best Media Campaign – Video
Gold
Apple Daily Digital
Next Mobile

SEED Travel x Columbia “Visit to Siberia”

Silver
Apple Daily Digital
Next Mobile

SEED x American Tourister – #I come from Hong Kong

Bronze
Sky Post
Hong Kong Economic Times

7-Café: Grab a Coffee. Take a Moment

30. Best Result-Driven Campaign
Gold
Sky Post
Hong Kong Economic Times

7-Café: Grab a Coffee. Take a Moment

Silver
CTgoodjobs
CTgoodjobs

McDonald’s Hong Kong: Employer Branding Campaign

Bronze
Sky Post
Hong Kong Economic Times

Eat Better Live Better with PARKnSHOP

31. Best Sponsorship Campaign
Gold
Apple Daily Digital
Next Mobile

SEED x EF English Centers – “English around home”

Silver
Apple Daily Digital
Next Mobile

Apple Daily Digital x Gleneagles Hospital HK “Let's Stick with the Doctors”

Bronze
Yahoo
Verizon Media

OSIM Single Day Best Deals

Media Brand of the Year
Media Brand of the Year
Apple Daily Digital
Media Owner of the Year
Media Owner of the Year
Next Mobile